builder, design leader & investor
I’m a , . Design is the craft I’ve spent the most time refining, but my work has stretched across product, engineering, marketing, content, and company building. The through line is understanding people and creating things they love. I’m also a design leader and investor. Today, I lead design at Span, where we help product, engineering, and design teams navigate AI transformation and get more value from the technology.
Before Span, I spent , ultimately serving as . I joined as Head of Design, built a world-class design team of 40+ people, and shaped a culture we documented openly. We brought a high craft bar to a historically unloved category and built products employees genuinely wanted to use. Over time, my impact expanded beyond design: I served as GM of our core platform, helped shape the company’s culture, and led teams across design, research, product, engineering, brand, marketing, demand generation, and operations. During those eight years, Lattice grew from seed stage to Series F, raised more than $300 million, and went from a handful of employees to ~1,000. I ultimately served as SVP of Design and Marketing.
I found my way into technology by . In 2011, I co-founded The Industry with Drew Wilson. We built a 12-person editorial team covering the intersection of design and technology and documented many of the design-led products that defined that era of software. We also , The Industry Radio Show, with Adam Stacoviak. It consistently ranked among the top design podcasts on Apple Podcasts and was streamed more than one million times. Before long, writing about products turned into an obsession with . The work became my education, and I chose to pursue it full-time rather than follow a traditional college path. I went on to , Evomail, in 2012. It was an email app based on the belief that the iPad could become a serious computing platform—and would need a better professional email experience. We raised money, shipped across devices, learned a great deal, and eventually shut the company down. I also worked as a at Omada Health, Lift (now Coach.me), and Teespring.
Across all of this, I’ve come to value , . I believe the natural gravitational pull of most work is toward mediocrity. Good work requires active resistance: higher standards, sharper taste, clearer communication, and more care than the average system asks of us. I’ve also come to value , and . Judgment must be grounded in a deep understanding of people. Customers reveal problems more often than solutions; great product work still requires a point of view, conviction, and instinct—especially in an increasingly AI-augmented world. I also value . The best product designers are business thinkers. They seek enough signal to recognize opportunities others miss and understand that craft and judgment matter most when they produce meaningful results.
Beyond operating roles, I do , and focused on product strategy, design, and building strong creative functions. That work has included Y Combinator, , where I worked with Deb Roy, Elle Luna, and Raphael Schaad on an operating system for inexpensive Android devices designed to help women in a small Indian village connect with one another, Ironclad, Owner, Front, Designer Fund, Greylock Partners, and others. I also who are relentless, deeply obsessed with product, and unusually clear about “why now?” and “why them?”. You can reach me via email or book time with me on Intro.
~/projects2
A 25-episode video series where design leaders from companies like Airbnb, IDEO, Google, and Microsoft share how they drive business success through design.
with Bobby Ghoshal
Was a knowledge-sharing platform. A practical library of questions and answers for designers building their careers.
with Jeremy Goldberg & Jordan Singer
~/investments3
Compound is modern wealth management for founders, business owners, professionals, retirees, and families.
~/thoughts4
“The most regretful people on earth are those who felt the call to creative work, who felt their own creative power restive and uprising, and gave to it neither power nor time.”
Mary Oliver