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designer, operator & investor
I’m Jared. I build ambitious teams and products.
I’m a . Design is the craft I’ve spent the most time refining, but I've held positions across product, marketing, and content. The through line has always been understanding people and building things they love. I’m also a design leader and investor. I started by at various sites, eventually co-founding The Industry in 2011 with Drew Wilson. We built an editorial team of 12 that covered the intersection of design and technology, called The Industry Radio Show with Drew and Adam Stacoviak, which was consistently one of the top design podcasts on Apple and streamed 1M+ times, and documented many of the design-led products that defined that era of software. Then I got obsessed with molding it. So I skipped college and went head-first.
— including Evomail back in 2012. It was an iOS email app built around the thesis that the iPad could become a serious computing platform and would need a better professional email experience. We raised money, shipped across devices, learned a lot, and eventually shut it down — and done a lot of as a founding designer at Omada Health, Lift (now Coach.me) and Teespring, and most recently at Lattice, where I spent 8 years. During that journey, we went from seed to Series F and grew from a handful of employees to ~1,000. I started as Head of Design and scaled the team to 40+. In later years, my role expanded to GM of a core platform org and eventually to SVP of Marketing. In all, I had the privilege of leading teams across design, research, product, engineering, brand, marketing, demand generation, and operations. Now I lead design at , where we build tools to help EPD teams navigate AI transformation and increase their ROI from this new technology. We're hiring and having fun. I also teams on product strategy, design work, and building strong creative functions. That work has included Y Combinator, , where I worked with Deb Roy, Elle Luna, and Raphael Schaad to build an operating system for inexpensive Android devices designed to connect women in a small Indian village with each other, Ironclad, Owner, Front, Greylock Partners, and others, invest in who are relentless, deeply obsessed with product, and clear about “why now and why them”, and contribute to the through projects like High Resolution and Playbook.
I care about because I believe the natural gravitational pull of most work is toward mediocrity. Good work requires active resistance: higher standards, sharper taste, better communication, and more care than the average system will ask of you. Craft has , not just business value. Life is short. If you are capable of making something better, clearer, more useful, or more delightful, why wouldn’t you. I also care about rooted in deeply understanding people. This matters because customers reveal problems more often than solutions. Great product work still requires a point of view, conviction, and instinct. Especially in an increasingly AI-augmented world. And I care about , because the best product designers are business thinkers. They seek as much signal as they can get to widen their aperture for identifying opportunities. Outside the work, there’s : I’m married with two kids, live in Greenwich, spend a lot of time in New York, once got seriously into pool, and still notice the world through a camera. is less active now, but it is still part of how I see: light, place, composition, and the details most people walk past. Some of that lives on Unsplash.
~/projects2
Things I’ve made for the design community.
High Resolution
A 25-episode video series where design leaders from companies like Airbnb, IDEO, Google, and Microsoft share how they drive business success through design.
- #1 ranked design podcast at launch
- 1,000+ hours of content
- 7M+ total streams worldwide
Playbook
Was a knowledge-sharing platform. A practical library of questions and answers for designers building their careers.
- 40 contributors
- 100 curated questions
- 7,000 members
~/investments3
Backing founders and ideas I believe in.
~/thoughts4
Ideas, conversations, and old internet.
Go Home iOS 7, You're Drunk.2013
We're the [blank] for [blank]2013
Don't Mislead Your Users2013
Brevity in Design2013
Typography in Product Design2013
If Emails Worked Like URLs...2013
Go Out and Do Nothing2013
You Are Your Number One User2012
Wunderlist 2 looks great2012
Mailbox app: Rethinking labels2012
The Industry Turns 1. Giveaway Time.2013
Grim Reaper2013
Dude, It's Just a Website2013
Evomail2013
Manifesto2013
Young Creatives2013
Apple Has a New Cook2013
Why We Should All Learn to Code2013
Age Is Just a Number. Anyone Can Build.2013
Recommend: Kippt, Breaktime, Offscreen2016
Apple, I Get It2013
iPhone Event Confirmed. Apple Can't Count.2013
My Workspace2012
Show People Kindness2013
Microsoft Resurgent2012
Microsoft's New Logo: Insert Emotion Here2013
There Is Value in Charging2013
Is Medium Mediocre?2013
Sparrow's Acquisition2012
Perpetual Design2012
Samsung Series 9: Living a Lie2012
Cheddar2012
Carsonified + Treehouse2012
Flipboard Comes to Android: Another iOS Exclusive Makes the Move2012
10 Dev/Design Conferences to Attend in 20122012
Todo Lists2013
Brydge Wants to Make Your iPad a Laptop2012
Google Drive and Dropbox2012
Carpe Diem2013
I Don't Use a Hard Drive2012
RIP Dick Clark2012
Mastering the Unmasterable2012
The Notification Badge2013
Spotify2012
Google Redesign and the White Space Dilemma2012
Apple $600 Billion2012
Instagram and Facebook2012
Google Glasses: A New Way to Hurt Yourself2012
100 Posts Later2012
The Industry Has Been Featured in Pulse2012
Sparrow Now Supports Push Notification. Sike.2012
Steve Jobs Was2012
Startups Take Note2012
I've Been Interviewing a Lot2012
Kony2012
Well Hello There, Svbtle2013
Portfolio Club with Jared EronduDesign Better · 2026
Best Manager Ever: Jared Erondu — Hard Mode LeadershipAnnie Riley · 2025
Design leadership advice with Jared EronduHeyMarvin · Video
Jared Erondu: Design for impact with a growth mindsetSpotify · Podcast
Jared EronduDumb Questions · Interview
04: How people perceive you is their reality (Feat: Jared Erondu)Spotify · Podcast
The Ultimate Guide to the Founding Designer RoleFirst Round Review · Guide
Design systems & AbstractAbstract · 2017
Can designers make a political difference?Figma · 2017
Episode 18: Jared EronduDribbble Overtime · 2017
Jared EronduTechies Project · 2016
14: Unless You're Dumb (feat. Jared Erondu)Design Details · 2015
Features and Products with Jared EronduSpotify · Podcast
20. Jared Erondu (VP of Design, Lattice) is allergic to East Coast avocadosSpotify · Podcast
Jared Erondu InterviewFreelance.tv · Video
The Industry’s Erondu on Why Design and Opinion Are the FutureContently · 2012
Jared EronduDesign MBA · Podcast
Jared Erondu on YouTubeYouTube · Video